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Hyundai Has Huge Jump In Residuals And Brands As “Modern Premium”

Jan19
2012
1 Comment Written by DD

ALG, a leading provider of residual value information, announced that the Hyundai brand made a big jump in predicted residual values for the coming year.  Hyundai ranked No. 3 in ALG’s 2012 Residual Value Awards, based on ALG’s forecast for January through December 2012.  They ranked No. 7 a year ago.

“We don’t usually see that much movement in only a year,” Eric Lyman, director of residual solutions for ALG said. “That’s a huge improvement.”

This should mean more leasing opportunities for Hyundai in the long run.  A higher residual value implies lower monthly payments. In leasing, the customer in effect borrows the difference between the upfront cost of a vehicle and its predicted residual value at the end of the lease.

Hyundai averaged 17 percent lease penetration for 2011, up from 12 percent in 2010, Hyundai spokesman Dan Lienert said.  According to the Power Information Network, the industry average for lease penetration was 19 percent in the third quarter.

The Hyundai Elantra won ALG’s compact car segment for the highest residual value.  The Elantra was also named North American Car of the Year this month at the North American International Auto Show in Detroit.  Separately, the Elantra also won a 2012 Polk Automotive Loyalty Award with a customer-retention rate of 27 percent.

Hyundai wants to capitalize on this rise in customer awareness and loyalty.  In just a few short years, Hyundai has positioned itself effectively as a company known for manufacturing cars of excellent quality, above-average warranties, and state-of-the-art amenities at very affordable prices.  Now, however, the Hyundai corporation wants to take their branding one step further.  Coining the term “modern premium,” Hyundai eschews the supposition that “premium” means “high priced.”  On the contrary, says Chung Eui-sun, “Today, customers do not believe that expensive cars with unnecessary technology are premium. Instead, they want their core needs fulfilled at an accessible price and with a car that exceeds their expectations; a car that reflects their values and the times in which they live.

“Hyundai is not just a company that makes cars. Hyundai is a company that creates new possibilities. Our goal is not to become the biggest car company. Our goal is to become the most-loved car company and a trusted lifetime partner of our owners,” Chung continues.

John Krafcik, CEO of Hyundai Motor America, said the brand is quickly shedding its image as a purveyor of cheaper new cars and becoming a major player in the global industry.  Hyundai has raised transaction prices 14 percent since 2009, all the while maintaining a strong reputation for value.  Hyundai has also cut vehicle rebates to just 18 percent of its incentive spending in 2011, down significantly from just three years ago.

“The orthodoxy inside the company just three or four years ago was, seriously, ‘We can’t sell a car without a rebate on the hood,’” Krafick said.

Hyundai boosted U.S. sales 20 percent to 645,691 vehicles in 2011, which included a 41 percent gain in Elantra sales and a 15 percent gain in Sonata sales.  On the whole, the American market rose 10 percent last year.

 

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Posted in 2012, Elantra, Hyundai, Hyundai Motor America, Modern Premium - Tagged ALG, elantra, hyundai, Hyundai Motor America, Modern Premium

Let’s Get Ready To Rumble!

Jan18
2012
Leave a Comment Written by DD

My parents host a Super Bowl party every year.  It’s always loud and fun, with good food (macaroni and cheese and lasagna, what’s not to love?) and good company (even when they root for opposing teams).  As an adult I can appreciate the game, but as a kid, it was all about the commercials.  I remember playing with the other children in my bedroom during the game action, but running back into the living room in time to see the ads.

From Coca-Cola to Budweiser, GoDaddy to E-Trade, there have been many memorable Super Bowl ads.  Car commercials, however, have tended to be on the dull side.  In the last couple of years, automobile companies have been trying to rid themselves of the formulaic “driving on a winding road” scene.   The 2010 Kia Sorento commercial (http://www.youtube.com/watch?v=OuSfLoXq22w) is a prime example of that effort.  And this year, Kia is pulling out all the stops to continue that trend.  To promote its Optima family sedan, they have recruited supermodel Adriana Lima, the band Motley Crue, and martial arts fighter Chuck Liddel.  Just prior to its Super Bowl broadcast, the ad will be screened in movie theaters.

Although most of the spots during the show are just 30 seconds long, automakers prefer to air 60 second spots in order to attract more attention.  It seems to be working for Chrysler and Volkswagen, who both saw sales growths of 25% and increases in market share after their ads in last year’s telecast.  Kia, one of the best performing brands in the American auto market last year, hopes to sink its fingers into that post-Super Bowl buzz.  It doesn’t hurt that American auto sales are also expected to continue their slow recovery from the recession, with a predicted 14 million units to be sold in the coming year.

No matter how big a fan of football you may be, let’s be honest; the Super Bowl is all about the ads.  I for one, can’t wait to see what’s in store for us this year.

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Posted in Advertising, Kia, Optima, Sorento, Super Bowl - Tagged Adriana Lima, Chuck Liddel, commercials, gary rome auto group, kia, Motley Crue, optima, sonata, super bowl

INTRODUCING…

Jan11
2012
Leave a Comment Written by DD

The brand new 2013 Veloster Turbo!

And the 2013 Genesis Coupe!

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Posted in 2013, Genesis Coupe, Hyundai, Veloster, Veloster Turbo - Tagged 2013, gary rome auto group, Genesis coupe, hyundai, Veloster Turbo

Hyundai Warranty Still The Best After 13 Years

Jan09
2012
Leave a Comment Written by DD

We live in consumer times of short attention spans, cheaper materials, and ever-changing technologies, fads and trends.  So saying, it’s hard to find products nowadays that last longer than a few years.  When a company promises an extended lifespan, and reliability and high quality throughout that lifespan,   there’s what to celebrate.

Like any other product company, car makers provide warranties to protect the owners’ purchase should anything go wrong or malfunction.  Car warranties are split into 3 main categories: basic or new vehicle , powertrain, and corrosion or anti-perforation.  A fourth warranty type offered by many companies these days is roadside assistance protection.  The basic or new vehicle warranty comprises everything except wear items like oil, windshield wiper blades, etc.  The powertrain warranty covers everything connected with the engine, transmission, and other mechanisms to do with the deliverance of power from engine to ground.  Corrosion anti-perforation warranties cover the metal of the  car’s structure.  Roadside assistance warranties are not necessarily standard with every company, but those that do will tow the vehicle to the closest dealership or offer free maintenance for parts not covered in the basic package should the car break down in some way.

DriverSide.com did a survey of automobile warranties to find out which is truly the best out there (http://www.driverside.com/auto-library/the_best_car_warranties_in_america-816).  They looked at the different kinds of warranties, and whether there were any major exceptions to them.  A premium was put on the powertrain warranty, since that’s where most of the big-ticket items are covered.  After that, they factored in basic coverage. Next was roadside assistance and finally, corrosion protection.  Their top 5? 5- Infiniti, 4- Buick and Cadillac (tie), 3- Kia, 2- Mitsubishi, and ranking number 1- Hyundai.  As they say:

Powertrain: 10 years/100,000 miles
Basic: 5 years/60,000 miles
Roadside Assistance: 5 years/unlimited miles
Corrosion Protection: 7 years/unlimited miles

When you see those Hyundai commercials touting the country’s best warranty, well, they’re not lying. Hyundai’s powertrain warranty is equaled in years by Mitsubishi and Kia – and in miles by several others, and Kia and Mitsubishi also offer just as long a period from bumper-to-bumper. Mitsubishi even ties Hyundai with its roadside assistance. But Hyundai beats out Mitsubishi on two fronts. First, it offers unlimited mileage on its corrosion protection package. Second, it applies to all Hyundai models, including the sporty Genesis coupe and luxurious Equus.

For the past 13 years, Hyundai has stood by their claim of providing America’s Best Warranty.  Hyundai’s engineers are dedicated to catching, learning about and fixing any issue, no matter how small, before it gets to the customer.  They are committed to providing, not only the best vehicle, but the best care and standard the customer deserves.  As the chart below shows, in comparison to other top car makers, Hyundai offers the best package available.

To learn more about Hyundai’s America’s Best Warranty, visit http://www.hyundaiusa.com/assurance/america-best-warranty.aspx.  Gary Rome Auto Group is just as dedicated to providing you with the best Hyundai most suited to your needs.  Contact us at (888)-637-4279 or http://garyromehyundai.com/.

 

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Posted in America's Best Warranty, Equus, Gary Rome, Genesis Coupe, Hyundai, Kia - Tagged America's Best Warranty, Buick, Cadillac, gary rome auto group, Genesis coupe, hyundai, hyundai equus, Infiniti, kia, Mitsubishi

Total 4×4 Announces Kia Sorento as Best SUV for Second Straight Year

Dec29
2011
1 Comment Written by DD

For the second consecutive year, the Kia Sorento has been named the best SUV by Total 4×4.  Launched in the UK in February of 2010, the Kia Sorento continues to excite car experts and customers alike.  While available in both two- and four-wheel drive, it is the full-time four-wheel drive model that was the impetus for keeping the title.

“The Sorento was our reigning champion in the full-size SUV class, and it impressed us every bit as much this year as last.  Its style, poise, kit and practicality all score heavily in its favour,” commented Editor Alan Kidd.  “Make no mistake, this award wasn’t about just being cheap.  The Sorento beat a long list of premium opponents because it’s very good at everything that matters.  Its bargain price and unbeatable seven year warranty merely seal the deal.”

The versatile Sorento comes in three models, the LX, EX and SX – standard, mid- and top-of-range levels, respectively.  Michael Cole, Managing Director of Kia Motors (UK) Ltd., said, “From the day of its launch we knew that the latest Sorento continued the car’s impressive record of delivering excellent go-anywhere ability coupled with on-road sophistication at a great value price.  Sorento has been a long-time favourite in the Kia range and its popularity amongst a wide variety of customers – from those who want on-road towing security or all-weather ability to the more adventurous owner who needs to head away from the main roads.

“I am delighted that Total 4×4 has again awarded Sorento its Best SUV accolade – especially in the face of so much impressive competition in what remains a hard-fought sector of the market,” he added.

2011 has been a banner year for Korean automakers.  Both of the Korean companies, Kia and Hyundai, have won best model awards this year; Hyundai’s Equus was crowned best Large Premium Cars in the 2011 Automotive Performance, Execution and Layout (APEAL) Study.  Kia’s sales increased a whopping 36% in the past year, and Hyundai’s sales have increased 21% since 2010.

For more information on buying a Hyundai Equus or other Hyundai models, check out Gary Rome Hyundai at www.garyromehyundai.com, or call 888-637-4279.

 

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Posted in 2012, Equus, Gary Rome, Hyundai, Kia, Sorento, Total 4x4 - Tagged gary rome, hyundai, hyundai equus, kia, new england, Sorento, SUV, Total 4x4

2012 Hyundai Veloster

Dec29
2011
1 Comment Written by DD

Starting at around $17,000, the new 2012 Hyundai Veloster is a more than your average sporty coupe.  A surprise third door on the passenger side gives easy access to those riding in the rear two-person seat.  However, while roomy, the back seat is not made for those with a height advantage, as the roofline from the hatchback is rather low.  The hatchback itself has great versatility when combined with the split fold-down rear seats, great for whatever size items you wish to carry.  A panoramic sunroof, LED headlight accents, 18-inch alloy wheels with painted inserts, and a rearview camera with backup warning sensors round out the Veloster’s stylish and functional exterior.

The Veloster’s interior includes a plethora of high-tech features to keep everyone safe, entertained, informed and connected.  A Bluetooth hands-free system with voice recognition and phonebook transfer and Hyundai’s Blue Link telematics system, the equivalent to GM’s OnStar, come standard in the Veloster.  A navigation system and XM Satellite Radio help you stay on course and up-to-date on the latest traffic, weather and news.  The 7-inch multimedia touchscreen is the largest screen in this class, and doubles as an entertainment system where you can watch movies or play XBox 360.

Safety is of the utmost importance to all Hyundai cars.  The Veloster boasts a Vehicle Stability Management System, an Electronic Stability Control System, Anti-Lock brakes, six airbags and other safety features all standard in ensuring a protected and secure ride.

Powering the Veloster is a 138-horsepower, 1.6-liter four-cylinder engine that, paired with new six-speed manual or six-speed Dual Clutch automatic transmissions, with respective EPA ratings of 38 mpg and 40 mpg highway.

The Veloster is safe and sensible, but at the same time combines a hip urban design, a sporty driving feel, reasonable comfort, and enough features to satisfy and entertain a crowd that’s always connected.  The stiff suspension can be a little rough around town, but that long wheelbase makes the Veloster feel happy and at home on the highway.

Gary Rome Auto Group values its customers’ opinions and wants to know what you think about the new 2012 Hyundai Veloster.  Leave a comment and let us know!

 

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Posted in 2012, Gary Rome, Hyundai, Veloster - Tagged 2012 Veloster, gary rome auto group, hyundai, new england

Occupy Common Sense

Dec07
2011
1 Comment Written by Daniel

Last week, protestors across the country jointed with the Occupy Wall Street movement to urge people not to shop at Corporations during Black Friday.

A Facebook event page called, “Occupy Black Friday” urges people to either not shop on Black Friday or to shop at small local shops instead of shopping at franchise shops.

The Occupy Seattle group wrote that, “Wal-Mart is the largest corporation in the world and proof positive of how big business is destructive to our democracy. While Americans are shopping at Wal-Mart, Wal-Mart is buying Congress. Last year, Wal-Mart paid over $4.3 million in campaign contributions (not to mention the monies funneled through donations to lobbying organizations) to protect its interests.” (http://www.masslive.com/business-news/index.ssf/2011/11/occupy_wall_street_movement_calling_for.html#incart_mce).

The point of the Occupy Black Friday (according to one protestor) is to “boycott all of the corporations that corrupt our government [as opposed to boycotting the government—by punishing them by not voting for people who act this way in the future and if once in office to get the corrupt politicians removed from office— from accepting these bribes in the first place], and put profits before people. We will show the corporations [NOT the government] who believe they wield all the power in this country that they are nothing without us, the 99 percent.” (http://www.masslive.com/business-news/index.ssf/2011/11/occupy_wall_street_movement_calling_for.html#incart_mce).

Other protestors will conduct sit-ins and dressing as zombies to symbolize what they view as mindless and excessive consumer spending (this is not an original idea; George A. Romero used zombies to reflect mindless consumer in his 1978 film, Dawn of the Dead).

It seems that the OWS movement (along with most people) are ignorant in basic economics. In the words of the great Milton Friedman, “Most economic fallacies derive from the tendency to assume that there is a fixed pie, that one party can gain only at the expense of another.” The Occupy Wall Street and Occupy Black Friday protesters seem to occupy this economic fallacy.

“The rich are getting richer while the poor are getting poorer” is a common axiom from people who seem to believe that one can only get rich off of the exploitation of another. If you truly believe that the rich getting richer leads to the poor getting poorer, then you believe that wealth creates poverty and if you believe that wealth creates poverty, then I recommend taking some economic classes and reading Adam Smith’s The Wealth of Nations.

What is interesting about the OWS and OBF protests is that they seem to not understand what Corporatism is. Businesses and politics becoming partners is Corporatism and is corrupt and destructive. But what Corporations want from government are two things: 1) handouts (aka subsidies), like bank and farm handouts for example, and 2) protectionist policies, like import quotas, bankruptcy protection, cash for clunkers, and asking government to put a tax on internet purchases to make a “level playing field.”

What Corporations want aren’t free markets without governmental interference, but governments interfering in the market.  Protectionist policies and handouts don’t increase the production of goods and services, they limit it. Corporations asking for government policies to help them don’t want to create a free market where more goods and services are produced; instead they want the government to implement policies that restrict competition and stifle creativity and production so the big businesses can get a monopoly, but this monopoly can only be done not through laissez-faire capitalism (the word, “faire” is in there for a reason) but through governmental interference.

Corporatism doesn’t want to increase free market capitalism, production and growth, they want to limit it. And it seems that the OWS and OBF protestors want the same thing.

People getting richer is a good thing. We don’t want fewer rich people, we want more.

It seems that the protestors believe in soaking the rich and the redistribution of wealth. Many people say that the government needs to step in and regulate the economy in some way (something both Corporatism and the OWS protestors want) and to tax the rich more.

Taxing the rich more doesn’t hurt the rich, it hurts everyone. The rich already pay more income tax than anyone else. While it may be that the lower-class are paying more taxes than the rich, this is due to trying to soak the rich. As a result of this, the rich find loopholes to pay less taxes—such as putting their money in not-for-profit companies and investing in real estate.

Another reason that high taxes on the rich hurt everyone is that high taxes means getting fewer taxes. If the tax rate for rich people would be 70% then they would create and invest less than if the tax rate were lowered. Prices affect quantity. Companies lowering their prices result in people buying more of them, while raising prices result in people buying less of them. Most goods that are created get lowered in prices over time. The television, dvd player, washer, dryer and many other items cost more when they were just created than they do today. People lower the prices on goods to get more customers (why else do you think Black Friday is the busiest shopping day of the year?).

Just like lowering prices results in generating more revenue the same is true for taxes. Benjamin Franklin famously said, “Penny wise but a pound foolish” and I wish more people would listen to his advice. When there are lower taxes, this causes incentives to buy more goods and create more. If one knows that they will get to keep more of their money that they make, they will have more of an incentive to make more money than if taxed too high. Likewise, if taxed too highly, this depresses growth. People don’t work to pay taxes, they work and create to benefit off the fruit of their labor.

The theory that higher tax rates lead to lower tax revenue is known as the Laffer Curve, created by Dr. Arthur Laffer.

During the 1920s there was a depression in the United States (this is not the Great Depression which started in 1929). President Harding’s Treasury Secretary, Andrew Mellon conducted a study which showed that lower tax rates increase tax revenue. Andrew Mellon believed that if the tax rates were too high, then the people would try to avoid paying them. He observed that as tax rates had increased during the first part of the 20th century, investors moved to avoid the highest rates—by choosing tax-free municipal bonds, for example.

According to Mellon, “The history of taxation shows that taxes which are inherently excessive are not paid. The high rates inevitably put pressure upon the taxpayer to withdraw his capital from productive business.” (http://en.wikipedia.org/wiki/Andrew_W._Mellon#Financial_prodigy). If the rates were set more reasonably, taxpayers would have less incentive to avoid paying. His controversial theory was that by lowering the tax rates across the board would increase the overall tax revenue.

Under Woodrow Wilson, the tax rate for the rich was 73%. President Harding (followed by President Calvin Coolidge) gradually lowered the tax rate every year of his presidency until the tax rate was 24%. This got America out of the depression of 1920, increased employment (the unemployment under Coolidge was 3.3%, the lowest unemployment rate under any other American president), and reduced the public debt from almost $26 billion in 1921 to about $16 billion in 1930. (http://en.wikipedia.org/wiki/Andrew_W._Mellon#Financial_prodigy).

Thanks to Mellon, Harding, and Coolidge, what began as a depression in the beginning of the 1920′s (thanks to Wilson), ended up being known as “The Roaring Twenties” (compare that with policies of Hoover and FDR–both of which increased taxes and governmental interference in the markets (if you still believe the myth that Hoover was a laissez-faire capitalist, read this: http://en.wikipedia.org/wiki/Smoot-Hawley_Tariff_Act) whose policies made “The Great Depression” last almost 20 years (as opposed to the depression of 1920, which was gone within a year because the government didn’t try to “help.”).

Another instance of how lower tax rates increases tax revenue is from the IRS’s own statistics (http://www.irs.gov/taxstats/bustaxstats/article/0,,id=152029,00.html) (and we know how much the IRS loves to collect taxes). During 1980, the top tax rate was 70% and in 1988 the top tax rate was lowered to 28%. As the chart below shows, when the tax rate was greatly lowered, five times as many taxes ended up being collected then when taxes were raised:

While the protestors seem angry, it seems that emotions are guiding their actions more than logic. The rich create more jobs than poorer people. How are people who barely have enough money for themselves able to employ more people than those who have a lot of money to invest in? Do you really believe that the cashier at Gap is employing more people than the CEO of Gap? It is the rich people investing and having people buy their products which results in economic growth. Taking money away from the people who create and employ people (the rich) to give to people who don’t create (the poor) doesn’t increase employment and economic prosperity, it stifles it. The OWS protestors are talking about high unemployment and wanting more jobs, but requesting people to shop less doesn’t improve businesses expansion (which is what is needed to create jobs). Depriving (or stealing) from the rich, is really just taking from yourself.

I understand that the OWS protestors are upset at the crony capitalism that takes place (so am I), but their actions seem to be cutting off their nose to spite their face.

 

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Posted in Local News - Tagged capitalism, corporatism, corporatism vs. capitalism, occupy wall st., occupy wall street

Hyundai Commercial by New England Hyundai

Nov03
2011
3 Comments Written by Daniel

Check out our “One Less Battery,” Commercial, a new Sonata Hybrid spot kicking off Monday, October 31. This spot showcases Sonata Hybrid’s unique design, while using relatable human moments to highlight the rigorous testing and reliability of its lithium polymer battery:

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Posted in Holyoke, Hyundai

Springfield Armor’s Read to Achieve

Oct28
2011
Leave a Comment Written by Daniel

The Springfield Armor organization is both a place where students who are interested in athletics go to learn what it is like to be on a professional sports team, as well as a place where people learn to become part of the Pioneer Valley Community.

Springfield Armor brings people from all over Pioneer Valley who are interested in a career in professional sports.

Springfield Armor has built strong relationships with many local organizations from Pioneer Valley. Springfield Armor began their first season of the NBA’s Read to Achieve initiative prior to the 2010-11 season and had around 6,000 local students take part in the program. Students who graduated from the program received prizes from Armor corporate sponsors and a FREE ticket to an Armor game, where they were recognized on the court before tip-off.

During the 2010-11 season, the Armor increased the number of admittance to the program as well as joining Rays of Hope Foundation, an organization which conducts breast cancer research.

On Feb. 26, Springfield Armor teamed up with Rays of Hope to help raise more than $1,500 to go to breast cancer research; as well as donating 50% of the proceeds to the family of Gus Adamopoulos, who lost his life at the age of ten in a boating accident, at the team’s game on Feb.  10th.

Also, because of the tornados during June 1st, Springfield Armor had an auction, where the proceeds went to the Pioneer Valley Chapter of the American Red Cross. The auction included various autographed Armor memorabilia items, as well as items signed by NBA stars, generously donated by the NBA, the Boston Celtics and the Armor’s affiliate, the New Jersey Nets. 100% of the proceeds from those items, as well as 25% of season ticket sales and donations from the NBA, the Nets and the Armor’s ownership group, the HWS Group, were all combined to allow the team to make a total donation of $25,000 to the Red Cross tornado relief efforts.

The Armor’s mascot (Steal) has been making appearances throughout the Pioneer Valley and Greater Springfield areas to not only interact with fans of Springfield Armor, but also to help raise awareness about important social issues, such as education, the environment, and family development.

Springfield Armor  (and their mascot, Steal) works with the the NBA D-League Cares program, which focuses on important social issues such as education, youth and family development, and health-related causes.

Through the next five years of NBA Cares, the league, players and teams will raise and contribute more than $100 million for charity, donate more than 1 million hours of hands-on volunteer service and build more than 100 places where kids and families can live, learn and play. If you would like to have Steal or any of the Armor players attend one of your organization’s community events, please complete Appearance Request Form by going to http://www.nba.com/dleague/springfield/photos/Appearance_Request_Form.pdf.

Gary Rome Auto Group is proud to sponsor and be a part to Springfield Armor. To find out more about Springfield Armor, check out their website.

 

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Posted in Holyoke, Hyundai, Local News - Tagged breast cancer awareness month, Pioneer Valley Community, springfield armor

Why Loyal Customers Are Good For Business

Oct24
2011
Leave a Comment Written by Daniel

It’s important for all companies to have returning customers since returning customers is a sign of success for businesses. Returning customers means that businesses not just generate more revenue but treat their customers well. If a person is a loyal customer that means that he is satisfied with the company and feels that he gets treated well by them.

In the automotive industry, Kia has the most loyal customers in the business. According to Experian Automotive in Schaumburg, Illinois, Kia has a 48% return rate.

The fact that Kia has almost 50% of returning customers really shows how much satisfied customers Kia has. Kia strives to do the best in customer satisfaction and their results pay off.

Kia’s parent company, Hyundai Motor Group has a consumer loyalty rate of 49.6 percent, according to Experian’s data, just edging out Ford Motor Co. at 48.1 percent and General Motors at 47.6 percent.

Jeffery Anderson, director of consulting and analytics at Experian Automotive says that, “According to our latest market report, Hyundai Motor Group has been making strides in customer loyalty for several years. In North America, both Kia and Hyundai have made improvements in vehicle styling and quality among both brands. This has clearly helped them gain and maintain a strong and loyal customer base.”

Three Kia models ranked among the top 10 vehicles having the most brand loyalty in Experian’s report, including the list-leading Kia Forte compact Sedan at 68 percent, along with the Soul compact wagon and the two-door compact Forte Koup.

What Experian’s report shows is that customer loyalty is what helps makes Kia one of the best selling cars in the automotive industry.

Gary Rome Auto Group is happy that they have such a loyal fan base and they hope to make more returning customers in the future.

 

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Posted in Holyoke, Hyundai - Tagged Forte Koup, Kia cars, Kia Forte, Kia Soul
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